Sandeep Todi

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  • brand positioning

    3 ways in which Brand positioning can affect our decisions

    I’ve usually been averse to buying premium branded apparel. For the simple reason that I could always find equally good clothing which isn’t necessarily a Lacoste or a Tommy, and which is as elegant and durable as that venerable brand. Garments is a very competitive industry. You are spoilt for choice and there are more […]